Verizon Underlines its Brand Name
In an attempt to maximize its return on the billions it is spending on its network upgrade, Verizon Communications will lend its brand this spring to home-networking equipment, which will be sold in a number of nationwide retail outlets.
It will be the first time that Verizon, the second-largest telecommunications carrier in the United States, will actually sell networking devices under its own brand name. The company currently packages devices such as modems and routers with its DSL services but retains the original manufacturer’s brand.
Story Continued
It will be the first time that Verizon, the second-largest telecommunications carrier in the United States, will actually sell networking devices under its own brand name. The company currently packages devices such as modems and routers with its DSL services but retains the original manufacturer’s brand.
Story Continued
posted by AM at
1:20 AM
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